SEARCH ENGINE OPTIMIZATION (SEO) is the method of setting the visibility of a website or a web page in a search engine’s results without paying. It optimizes web pages or whole websites in order to make them search engine friendly, thus getting higher positions in organic search results.
SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION works on the basis of two pages
On-Page SEO and OFF- Page SEO
On-Page SEO – It requires good contents, good keyword selection, and giving keywords on correct locations, giving an appropriate title to every page, etc.
Off-Page SEO – It includes link building and increasing the link popularity by submitting open directories, search engines, link exchange, etc.