SEARCH ENGINE MARKETING (SEM) is a type of Internet marketing that involves the promotion of websites by increasing their visibility in organic result in search pages primarily through paid advertising.
SEARCH ENGINE MARKETING is a type of marketing a product using paid advertisements that will appear on search engine results pages (SERP). Advertisers bid on keywords such users of services like Google and Bing might enter when looking for certain products, which gives the opportunity for an advertiser to look their ads to appear results for those search queries.These ads are known by the term pay-per-click ads, come in various formats. Some are small, text-based ads, such as product listing ads, product-based advertisements which allow consumers to view important information like price and reviews.
SEARCH ENGINE MARKETING’S greatest power is offering the advertisers
Search engine optimization (SEO) is different because businesses don’t pay Google for traffic and clicks. And it is based on a perfect keyword and good content.