SEARCH ENGINE OPTIMIZATION (SEO) is the method of setting the visibility of a website or a web page in a search engine’s results without paying. It optimizes web pages or whole websites in order to make them search engine friendly, thus getting higher positions in organic search results.

SEARCH ENGINE OPTIMIZATION increase the quality of traffic to your website through organic search engine results. After increasing the traffic to your website the ranking of your website will get higher and it makes more online users can visit your website.

SEARCH ENGINE OPTIMIZATION works on the basis of two pages

On-Page SEO and OFF- Page SEO

On-Page SEO – It requires good contents, good keyword selection, and giving keywords on correct locations, giving an appropriate title to every page, etc.

Off-Page SEO – It includes link building and increasing the link popularity by submitting open directories, search engines, link exchange, etc.